Loy Krathong festival in full swing

If you’ve never heard of it, don’t feel alone – I hadn’t either, until I received an e-mail about it from a friend who’s currently visiting Chiang Mai, a city in northern Thailand. She writes: You wouldn’t believe the festival of floats and lights currently under way. Locally it’s called Yi Peng, but across Thailand it’s more widely known as Loy Krathong. It’s a Buddhist adaptation of the Hindu Festival of Lights, or Diwali, as far as I can tell. Part of the tradition is to release floats into the river, called krathongs, made of banana wood or leaves, and

Continue reading

The perils of marketing a technical product

I’m sure many readers have encountered this issue. What happens when you’re ready to market or advertise a technical product, requiring a certain amount of understanding to appreciate it, but have to leave said advertising or marketing in the hands of non-technical people? The result can frequently be disastrous. The firearms industry is no exception. I recall Heckler & Koch‘s infamous catalog cover blooper at the 2007 SHOT Show, which hilariously illustrated cartridges inserted backwards in a pistol’s magazine! The howls of laughter from firearms enthusiasts and hobbyists re-echoed around Internet forums and the blogosphere for months over that mistake.

Continue reading