Marketing: it’s all about the buzzwords

Having been involved with the military and security sectors for large parts of my adult life, both in uniform and out of it, I have a certain acquaintance with the ways in which companies market their products to those industries – particularly to “wannabes” who want to look the part, even if they can’t actually fill the role in real life.  (There are far more self-proclaimed “Green Berets”, “Rangers”, “Navy SEALs”, etc. in US bars than there ever were in uniform.) One of the ways in which companies capitalize on such fantasies is to market products that are (allegedly) used

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