Marketing: it’s all about the buzzwords

Having been involved with the military and security sectors for large parts of my adult life, both in uniform and out of it, I have a certain acquaintance with the ways in which companies market their products to those industries – particularly to “wannabes” who want to look the part, even if they can’t actually fill the role in real life.  (There are far more self-proclaimed “Green Berets”, “Rangers”, “Navy SEALs”, etc. in US bars than there ever were in uniform.) One of the ways in which companies capitalize on such fantasies is to market products that are (allegedly) used

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Monday, September 17, 2018

What’s in a name? It is to laugh – for some people, anyway.  The (very) small town of Uranus, Missouri, has a new newspaper. “The Uranus Examiner.” That’s the name Natalie Sanders, the managing editor, announced Wednesday afternoon. “We had thought about Constitution, but most of our, the people who love us, and who were part of coming up with the name, liked the ‘examiner’ better,” Sanders said.” . . . After Sanders’ announcement Wednesday afternoon, Waynesville Mayor Luge Hardman stood up and asked for the microphone. “No. I’m sorry. But, the innuendo of that title puts my city up for

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If you read between the lines, things become a lot clearer

The expression “to read between the lines” is an old one.  For the benefit of non-native English speakers who read this blog, there’s a useful definition of the term here.  If one applies that approach to the latest letter from Prof. Ford’s lawyer to the Senate Judicial Committee concerning her proposed testimony on Thursday(quoted in part here, and reproduced in part below – clickit to biggit), a lot of things become clearer. See if you agree with my perception of what is said, versus what is meant or impliedby it.  Original text is in bold print;  my understanding of it is in italics below each excerpt. “The outside

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