When reading the article (and its predecessor), note the comments from other readers at Mad Genius Club. Many of them are also authors, or serious fans of the genres in which we all write. That whole blog is a collective exercise in learning to write better books. We all try to keep each other informed of what we’re doing, how we’re doing it, and what results we’re obtaining. It’s like an ongoing master class in writing. Recommended reading, if you’re interested in the subject.